背景调查很重要。这就是为什么。近年来，个别员工对其雇主业务造成巨大品牌损害的案例不乏其人。目前，澳大利亚皇家银行委员会再次将焦点放在糟糕的公司治理和预期的一系列不利结果上。当高层领导继续挥霍，股价开始下滑时，我们所有人都在研究如何利用这些案例为我们自己的企业品牌上一课。
这些广为人知的治理失败的一个副作用是，它允许有远见的组织作为道德和治理最佳实践的领导者开拓市场地位。根据经济学人智库的数据，声誉在公司价值中的占比高达 75%。Real Business 的研究还表明，公司治理，包括对公平、道德和透明度的看法，现在占公司整体声誉的 17.2%，仅次于对其实际产品和服务的看法。
那么，我们如何着手建立对公司治理的积极看法？显然，良好的公司治理是第一步，因为我们的业务声誉多年来缓慢而稳定地发展。简而言之，建立声誉没有捷径可走。
然而，我们可以做的是对公司治理背后的流程和实践更加透明（背景调查在这里发挥作用）。口头上说“始终保持良好的道德行为水平”很容易，但任何在您的网站和股东报告上读到这一点的愤世嫉俗者都会知道，只需一个烂苹果就可以证明并非如此。
为了减轻这些担忧，值得让您的利益相关者了解您的业务将如何吸引和留住高度道德的员工队伍。那么，背景调查可以拯救您的企业品牌吗？一句话，是的。一个主要的声誉保障是您的就业前筛选流程，因为这些可以概述您的企业正在采取的步骤，以确保不道德的和潜在的犯罪申请人不会从裂缝中溜走。
背景调查支持良好的流程。如果某个特定个人在您的企业受雇时因疏忽、不道德或犯罪行为而暴露，您的企业可以采取的第一步是突出您的就业前筛选流程。如果这些筛选过程已全面执行，并且员工已获得适当水平的道德和行为培训，您可以通过说明已遵循最佳实践公司治理程序来正面回应媒体报道。虽然这不会让您自动获得免费通行证，但它会大大减少您的公司可能遭受的潜在品牌损害。
通过与世界领先的就业前筛查提供商合作，您可以确保您宣传的招聘流程在您的市场中具有最高质量。这为股东在您的治理实践中提供了更大的安全感，同时也是您对客户的品牌地位的重要组成部分。最重要的是，强大而严格的招聘流程向潜在的申请人表明，您对招聘最优秀的人才是认真的，这使您成为首选和有影响力的雇主。
One side-effect of these widely publicised governance failures is that it allows forward-thinking organisations to carve out a market position as an ethical and governance best practice leader. According to the Economist Intelligence Unit, reputation accounts for up to 75% of a company’s value. Research from Real Business also shows that corporate governance, including perceptions of fairness, ethics and transparency, now accounts for 17.2% of a company’s overall reputation, second only to perceptions of their actual products and services.
So, how do we go about creating a positive perception of our corporate governance? Obviously, good corporate governance is the first place to start, as our business’ reputation is developed slowly and steadily over a number of years. Put simply, there are no shortcuts in building your reputation.
What we can do, however, is be more transparent about the processes and practices behind our corporate governance (background checks play a role here). It’s easy to pay lip service to “consistently excellent levels of ethical behaviour”, but any cynic who reads that on your websites and shareholder reports will know that it only takes one rotten apple to prove otherwise.
To mitigate these concerns, it’s worth letting your stakeholders know about the lengths your business is going to in order to attract and retain a highly ethical workforce. So, can background checks save your corporate brand? In a word, yes. A major reputational safeguard is your pre-employment screening processes, as these can outline the steps your business is undertaking to ensure that unethical, and potentially criminal applicants aren’t slipping through the cracks.
Background checks stand behind good process. If a particular individual is exposed for negligent, unethical or criminal behaviour while employed by your business, one of the first steps your business can take is to highlight your pre-employment screening processes. If those screening processes have been carried out in full, and the employee has been given the right level of ethical and conduct training, you can respond to media reports on the front foot by illustrating that best practice corporate governance procedures were followed. While this doesn’t give you an automatic free pass, it will greatly reduce the potential brand damage your company could suffer.
By partnering with a world-leading pre-employment screening provider, you can be sure that the recruitment processes you publicise are of the highest quality in your marketplace. This provides shareholders with a greater sense of security in your governance practices, while also being an essential component of your brand position for customers. On top of that, a robust and stringent recruitment process indicates to potential applicants that you’re serious about hiring the best, making you an employer of choice and influence.
